What Is Escalation?
Escalation is an automatic notification mechanism that ensures no helpdesk ticket goes unanswered. When a client submits a request and nobody responds within the designated time, the system automatically notifies the appropriate people.
Escalation runs in the background - it checks tickets every 5 minutes and reacts when the response time is exceeded.
How Does It Work?
The escalation mechanism consists of three elements:
- Escalation policy - a set of rules (steps) defining who should be notified and when
- Escalation steps - successive notification levels with increasing delays
- Incidents - individual escalation cases on specific tickets
Example
A company creates a “Standard Escalation” policy with three steps:
| Step | After how many minutes | Who to notify | Channel |
|---|---|---|---|
| 1 | 10 min | Person responsible for the ticket | Notification |
| 2 | 30 min | Team leader | |
| 3 | 60 min | Customer Service Director |
When a client submits a ticket:
- After 10 minutes without a response - the responsible person gets an in-system notification
- After 30 minutes - the team leader gets an email
- After 60 minutes - the Customer Service Director gets an email
If someone responds to the ticket or closes it in the meantime, the escalation is automatically ended.
Creating an Escalation Policy
- Go to Automation -> Escalation Policies
- Click New Policy
- Fill in the form:
- Name - a descriptive policy name (e.g., “Standard SLA”, “Critical Escalation”)
- Active - whether the policy should be active
- Skip people on leave - optionally, don’t send notifications to people marked as on leave
- Add escalation steps (at least one):
- Delay (minutes) - how many minutes after the client’s last activity to trigger this step
- Who to notify - the person responsible for the ticket, a specific user, or a group
- Channel - in-system notification or email
- Save the policy
Where to Assign an Escalation Policy
A policy can be assigned at three levels. The system checks them in order from most specific:
- Ticket - a policy set directly on the ticket (highest priority)
- Client - a policy set on the client in CRM
- Desk - a policy set on the helpdesk desk (lowest priority)
If a ticket has its own policy - that one is used. If not, the system checks the client assigned to the ticket. If there’s none there either - it takes the policy from the desk.
This allows you to, e.g., set faster escalation for important clients while having a default policy at the desk level.
Assigning to a Desk
- Go to Helpdesk -> Desks
- Edit the selected desk
- In the Escalation Policy field, select a policy
- Save
All tickets in this desk will be monitored by this policy by default.
Assigning to a Client
- Go to CRM -> Clients
- Edit the selected client
- In the Escalation Policy field, select a policy
- Save
This client’s tickets will be monitored faster (or slower) than the desk settings would dictate.
Assigning to a Ticket
On the ticket page (detail view), in the side panel you’ll find the Escalation Policy field. The change takes effect immediately - just select a policy from the list.
Useful when a specific request needs special treatment, regardless of the client or desk settings.
Escalation Dashboard
You can find an overview of active escalations in Automation -> Dashboard (or at /automation/escalation).
The dashboard shows:
- Active escalations - tickets waiting for a response, with information about the current step
- Confirmed escalations - someone is handling it, but the ticket is still open
- Resolved today - number of closed escalations from today
- Active policies - how many policies are enabled
From the dashboard you can click on a ticket to go to its details, or confirm an escalation directly.
Acknowledging an Escalation
When a user receives an escalation notification, they can click the “I’m on it” button (available in the email notification, on the ticket page, or in the dashboard). Acknowledgment means:
- The escalation is stopped - subsequent steps will not be triggered
- The ticket remains open for resolution
- The system records who confirmed and when
Escalation Statuses
| Status | Meaning |
|---|---|
| Active | Escalation is ongoing - the system is waiting for a response or proceeding to subsequent steps |
| Confirmed | Someone confirmed they’re handling the ticket - escalation stopped |
| Resolved | The ticket was closed - escalation automatically ended |
When Does an Escalation End?
An escalation is automatically closed when:
- The ticket is closed (status “resolved”)
- Someone confirms the escalation (clicks “I’m on it”)
Tips
- Start with a simple policy - e.g., one step after 15 minutes. Expand later once you see how it works
- Adjust times to your team - if the average response time is 10 minutes, set escalation at 20 minutes
- Use different channels - first step as an in-system notification, subsequent ones as email
- One policy for multiple desks - the same policy can be assigned to multiple helpdesk desks
- Important clients - assign them a faster escalation policy in CRM so their requests get priority
- Exceptional tickets - if a specific request needs different escalation, set the policy directly on the ticket